The limited satellite bandwidth capacity nowadays gives a lot of troubles not only to the start-up broadcasting businesses, but also to those existing ones with expiring service agreement with the satellite service provider. They don't have much bargaining power as before when there was abundance of this commodity.
Most of the satellite providers when capacity is scarce, normally raised up the price of this very important resource.
Everything has to do with the suppply and demand principle.
Thaicom used to be the best in terms of price, but because of the present capacity situation, everything has changed a lot.